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Is this a new or rebranding project?
What is the time frame; 1/2/4/6/8 weeks (we recommend at least 2 weeks)
Each client's needs are different, and so is each job. We look, research and understand your needs and from that put together a full cost proposal. We follow a process that takes time, and the more you can invest, the more we can invest into creating a unique Brand Identity for your company. Our reputation relies on giving your Brand Identity wings.
A description of the organisation’s business role.Tell us about your Profile: market or sector, size, dynamics and trends. Historical perspective - if applicable. Organisations strategic goals.
Who is the target audience?Who is the consumer? Who are we trying to reach?
Please describe in as much detail as possible, including age, sex, social class and job
function / where appropriate, their demographic profile.
Mission and Values.What are the organisations core values. Do you need help defining these?
Positioning & Personality - Tone, Manner & Style.(i.e. authoritative, cutting edge, sophisticated, light hearted, flexible, approachable, energetic etc. Please use adjectives as appropriate)
What are your unique selling points?
What is the exact wording to be used in your logo?
If you have one, what is your tagline or slogan?
Preferred typography (heavy, light, modern, classic, handwritten?This is not essentially, but always handy. We always explore all avenues of typography to find the best fit.
Do you have any specific images or icons in mind that you need to see within the logo?
If you answered yes to the above, then what are your preferences?Minimal, abstract, illustrative, initials?
Do you have any specific colours?
Do you have any specific colours to avoid?
Please select if you need the logo to work in multiple formats, and which formats . has to work in single colour or black & white or both. Choosing black & white for example will reduce the overall complexity of the design.
Do you have logos you like and don’t like?Please provide links and your reasoning why.
LAST ONE - how did you find out about us?
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And relax ... It’s all done, so thank you for filling in our design brief! We keep all copies of the completed form, and are only to happy to supply you with a copy. We will review the details and be back in touch within 12-24hrs.
